Gunnar Branson

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Converting Facebook fans into paying customers is easier than you think. Businesses selling goods and services on Facebook give customers a reason to offer more than a "like." They're using Facebook to generate questions that products or services give answers to, and you can do it too by focusing on solving customers' problems.

More Blogs