Gordon Magee

Heather Fletcher is senior content editor with Target Marketing.

At first, it's difficult to fathom what slapping Zappos.com CEO Tony Hsieh has to do with optimizing rich media for search. Difficult, that is, until typing "shoes" into Google pulls up an organic listing with Zappos in second, usurped only by the word itself - Shoes.com.

Last month, research firm ForeSee Results announced the outcome of its Spring 2008 Top 100 Online Retail Satisfaction Index. Moving up from a fifth-place overall finish in the last rankings to No. 4 in the most recent release is the e-commerce site for Doctors Foster and Smith, the Rhinelander, Wisc.-based multichannel marketer of pet supplies and pharmaceuticals. The firm’s site also took top honors in the Specialty/Nonapparel subcategory. Target Marketing Tipline called on Gordon Magee, Doctors Foster and Smith’s Internet marketing and analysis manager, to learn some of his company’s tricks of the trade for improving the online shopping experience for customers. Target Marketing:

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