Gloria Steinem

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

First they’re topless. Then they’re Gloria Steinem. Women featured by Lands’ End show the cataloger just can’t seem to get its relationship with females right.

I was drafted into the Army in 1958 and received an honorable discharge two years later. In the Army, I acquired myriad skills and experience that proved very valuable to my career. I had a startling find at the post office: The photo is of a brochure I picked up on a routine visit to the office. The headline and deck were: MEN 18 through 25 REGISTER. It's Quick—It's Easy—It's The Law. Why young men but not young women?

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