George Gallup

In 1995, journalist, designer and editor Colin Wheildon added “international author” to his curriculum vitae with the release of “Type & Layout: How Typography and Design Can Get Your Message Across—Or Get in the Way.” In-the-know designers and marketers responded by adding his treatise to their repertoires. What made Wheildon’s concepts so intriguing is that they were based not on his own design aesthetic or anecdotes, but rather on a nine-year study into the readability and perception of various typographic elements. A decade later, Wheildon joined with writer and editor Geoffrey Heard to expand on his earlier work. As Wheildon explains, the revised edition,

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