While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department. Can you make technology part of the marketing team?
Gary S. Laben
In January's cover story, "The Big Qs of 2011," many predictons were made by our panelists, but their visions were so varied that it was impossible to point readers toward any conclusions, or even toward what Big Q they should start asking. Here are some of the things our experts picked to be game-changers in 2011 and beyond.
Target Marketing magazine reached out to some of the most knowledgeable people in the direct marketing industry to find out what they believe are the biggest issues facing direct marketers today and what questions your company needs to be able to answer to thrive in the coming year and beyond.
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group.