Gary Matalucci

Heather Fletcher is senior content editor with Target Marketing.

Many fitness routines concentrate on strengthening core muscles before worrying about the rest of the body. eHealth, a Mountain View, Calif.-based online marketplace for individual and family health insurance, concentrates on its core strengths and hires the corporate equivalent of personal trainers for the parts that need more help. "We are not fulfillment experts," says Gary Matalucci, eHealth's VP of customer care. "And, as our volume has increased, I think we looked to find efficiencies leveraging, whether it's technology, scale or relationships with other vendors, to help with areas that aren't our areas of core expertise."

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