Frank Dravis

By Frank Dravis Be it for a call center, sales force automation, campaign management or marketing statistical modeling application, customer relationship management (CRM) is the typical solution enterprises turn to when faced with the threat of: >growing amounts of poorly organized customer data; >demands to better identify, target and communicate to customers; or >suspected loss of key customer accounts. The Problem: Dirty Data CRM solutions facilitate the organized capture, storage, retrieval, analysis and reporting of customer information. A CRM system's success is directly proportional to the quality of information captured by it. Most technology research firms agree that organizations greatly underestimate the time

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