Erik Devaney

Heather Fletcher is senior content editor with Target Marketing.

It’s not theory; it’s what the 50 fastest-growing B-to-B companies actually use to achieve their goals, according to recent research from Drift and Mattermark.

Realtors post on social media networks nearly 20 times a week, while e-commerce marketers tend to post a little more than six times. Yet e-commerce has more than three times the followers and, among e-com marketers who post more than 10 times a week, those marketers see nearly 12 times the engagement per post. Conversely, Realtors who post an average of less than once a week see nearly 4.5 interactions with that post.

HubSpot Content Strategist Erik Devaney's report delves into the secret mix that makes social media marketing work.

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