Erik Charles

"It's noon, do you know how your marketing campaign is doing?" asked Erik Charles, executive vice president of business development and analytics for MindFireInc, at a recent luncheon meeting held by the Philadelphia Direct Marketing Association. He pressed that timing was everything, saying that it's no longer good enough to respond to leads in a day or even hours—response time is now measured in minutes. He asked if marketers could track a marketing effort in real time, and if they could improve on the campaign based on real-time information.

More Blogs