Eric Koger

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Let's talk about fashion and shopping, shall we? Oh no, I don't mean brick-and-mortar shopping. As if! I mean online ... because when you're busy, who has time to go to from store to store when you can do it all from the comfort of your laptop and your favorite yoga pants?

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