Eric Harber

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Augme Technologies, Inc. (OTCBB: AUGT) (“Augme”), a leader in full service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, today announced that it has signed a definitive agreement to purchase substantially all the assets and the business of Hipcricket, Inc., a leading mobile marketing and advertising firm headquartered near Seattle, Washington.

Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28 percent in November 2010.

The MOBI Awards, honoring overall excellence and breakthrough achievement in mobile media, marketing and advertising, have named Hipcricket a finalist in three categories, including “Best Mobile Agency” and “Best Mobile Promotion for a Product Launch” and “Best Mobile/Cross Media Campaign” for work done with Arby’s. The MOBI Awards drew worldwide submissions and were judged by leading mobile media and marketing experts, journalists, industry insiders, marketers, publishers, and mobile technology visionaries. “Best in Show” and award winners will be announced Sept. 13. Hipcricket’s position as a finalist in the “Best Mobile Agency” category marks a significant milestone for the

KIRKLAND, Wash.Bell Trans, which via sedan, SUV and bus transports more Las Vegas visitors than any other company, has hired Hipcricket to create mobile marketing campaigns that will build Bell’s customer base and uniquely engage customers during their stay with hyper-local offers. Bell has been servicing Las Vegas since 1970 and is the largest-single city limousine company in the nation as well as the largest bus company in Nevada. Through the partnership, Las Vegas visitors will have the opportunity to schedule transportation by texting their request to a unique shortcode. The program will also feature “click-to-call” capabilities that will

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