Elizabeth Safford

Currently vice president of strategic marketing in the consumer and member marketing group at National Geographic Society, Liz Safford has been directly involved with all aspects of both acquisition and retention marketing for the Society. Previously she directed renewal, gift and billing activities for U.S. News & World Report. She now takes a moment to sound off on the extinction of sweepstakes as a circulation builder, the growth of innovative young marketing talent and how her days working at a bank in Colorado spurred a career in direct marketing. Q: What was your first job? A: My first job was working as a

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