Doris Brown

If seeing is believing, then a direct mail package that actually is the product you are selling should bring more sheep into the fold. That's what Pantone, a provider of color-communication technology for graphic design businesses, aims to prove with its latest direct mail package, a collaborative effort with Veer, a provider of photography and illustrations, and Monadnock paper producers (810PANTON0304). The mailing matches Veer photographs with vibrant Pantone colors on Monadnock matte paper. The result is a series of spreads that seem to levitate right off the page. The 6-1/4" x 7-1/2", 28-page catalog features a cover with a Veer

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