Dev Kinney

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Note: Denny Hatch personally responds to all e-mail comments. Readers respond to “The World’s Greatest Marketer to Kids,” published August 3, 2006 about Frank O. Brock, president of the First Bank of Troy, Idaho. Can you imagine Frank O. Brock saying “bring your kid into the bank for a dollar and a tour?” Or allowing anyone else to say that for him? Marketing today reflects the fact that we refer to our children as “kids”: fodder for veal cutlets; lambs to be led to shear or slaughter. I’ve heard this story several times over the years but I’ve never heard Brock referred to as a “marketer

Note: Denny Hatch personally replies to all correspondence. Readers respond to “Last Prankster Standing,” published June 28,2006, that described the great British graffitist, Banksy. Another delightful column! May I share with you an office prank that I once pulled off? As it is about direct mail, you may find it of amusement. About 10 years ago I was an Account Executive for the Seattle-based Domain Group. I worked from home in Northern Virginia on accounts generally around Washington and up to New York. I visited Seattle about once a month, but only a few of the more than 150 agency employees knew me except that

Note: Denny Hatch personally replies to all correspondence. Readers Respond & Debate “How to Deal with the Media,” published June 22, 2006. “Beware of the taped TV interview. A suck-up reporter will show up with a camera crew and will ask a lot of questions that make you feel very important. The result will be a one-sentence sound bite taken out of context designed to buttress the producer’s biased agenda or be the one dissenting opinion amidst a blizzard of verbiage from the other side. Either way, you’ll look like a jerk. When asked to do a TV interview, I always reply, ‘I don’t do sound

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