Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the brand stands for — rather than from a cookie-cutter response at what competitors may be doing or saying.
When it's good, you know it. And by "it" we mean branding. At least, so says Deb Gabor, author of the book "Branding Is Sex" and CEO of Sol Marketing. Listen in to learn the three key questions that help great brands take their customers to places they've never been before!