Dean Evans

Heather Fletcher is senior content editor with Target Marketing.

It may not star Jeremy Piven and it may not be as entertaining as the 2009 movie "The Goods: Live Hard, Sell Hard," in which the actor plays a used car salesman who saves a dealership from ruin. But Dealer.com's video for the TotalControl Dominator (TCD)—a paid search product aimed at helping new car dealerships sell pre-owned vehicles—puts the fun in B-to-B calls to action.

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