For the second year in a row, our Target Marketer of the Year is the company’s founder. Founders, in this case.
As much as Americans like to gripe about marketing, what marketers do affects their everyday lives. You could say products and services greatly influence how they view their existence; which brings us to the subject of this story — the most influential marketers of 2016.
I tried not to give in, but the cuteness overwhelmed me. Yesterday was #NationalPuppyDay, and it was the No. 1 trend in my Twitter feed. You may wonder why there’s an adorable kitten staring at you instead of a tiny canine, so I’ll begin explaining “cute marketing” right now.
One topic that came up during our interview with Daymond John was what he looks for in a marketer, and what made him hire his first.
A couple magazine issues ago, I interviewed "Shark Tank" star Daymond John for our cover story "The Shark on Marketing." That story included excerpts from our interview, but there were a lot of things we didn't have room to fit in the magazine. Now you can read — and listen! — to the complete interview.