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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the fast changing world of digital marketing, no resource is more valued than the coveted “content marketing secret agent.” These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. ... You can download the e-book pdf file directly here: Content Marketing Secrets eBook.

Friday afternoon on MSNBC’s “Hardball,” host Christ Matthews raised this question to two guests: Should the leader of Iran be allowed to speak on Columbia University campus in New York next week?” Radio talk show host Ed Schultz was unequivocal: Absolutely. I think Columbia University is doing this country a favor by getting this guy on American soil, getting him on the record in an academic environment. Let‘s find out what he thinks about Israel. He‘s made all these outlandish comments about the Holocaust on the other side of the world. Let‘s get him on American soil and get him on the record. The thing I

Last week, my wife, Peggy, and I schlepped into New York for an awards luncheon. Peggy and I were each honorees at different times, and feel that attending is something that we should do to support the organization. The VIP reception started at 10:30 a.m., and the Grey Goose vodka was free. And even though it blows my tight writing schedule sky high, we see a bevy of chums from the good old days. That said, I will never again attend this event and will be very choosy about future awards ceremonies, even though I thoroughly enjoyed the early a.m. white eye-openers on the

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