David Pasternack

An introduction to Internet metrics tracking By Kevin Lee and David Pasternack No matter what you want your online presence to do for your business, you won't know if it's doing its job unless you look at the numbers. Without numbers, you're dealing in guesswork. In a best-case scenario, guesswork leaves out the information you need to get the most mileage out of your online presence. Worst case, it means pumping money into an inefficient online campaign. Here are some of the methodologies used to create the best tracking system, an explanation of how tracking works in the online world today, and examples

An introduction to Internet metrics tracking By Kevin Lee and Dave Pasternack No matter what you want your online presence to do for your business, you won't know if it's doing its job unless you look at the numbers. Without numbers, you're dealing in guesswork. In a best-case scenario, guesswork leaves out the information you need to get the most mileage out of your online presence. Worst case, it means pumping money into an inefficient online campaign. Here are some of the methodologies used to create the best tracking system, an explanation of how tracking works in the online world today, and

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