David Neeleman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The Direct Marketing Association (DMA) honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA2012 in Las Vegas. “Each of these distinguished companies has demonstrated exceptional leadership, innovation, and marketplace success,” said Linda A. Woolley, DMA’s acting president and CEO. “We are proud to honor their significant accomplishments and contributions to the field of data-driven marketing. Both companies have been exceptional in establishing a personal relationship with their customer and leading the way on customer centricity. They are shining examples of how—when consumer data is used responsibly—customers are delighted and satisfied.”

“Freedom of the press is guaranteed only to those who own one,” wrote A.J. Leibling, the late, great New Yorker journalist. Not so. If you want to pony up $30,000 to $80,000, you can buy a full-page ad in The New York Times and write a long letter that says pretty much anything you like. Last Wednesday, Feb. 21, 2007, three such letters appeared: 1. From aggrieved restaurateur Jeffrey Chodorow, whose new steak house was dissed by The New York Times food critic, Frank Bruni. 2. From JetBlue founder and CEO, David Neeleman, apologizing for the mess he made in dealing with the ice

I have sat in jet airliners on runways, but never for more than an hour. The weather outside the cabin may have been clear and sunny, but as the pilot explained over the public address system, no incoming traffic was able to land at the destination airport because of fog or snow. So we sat—grateful to be safe on the ground—rather than endlessly circling O’Hare or Metro Detroit in soup, waiting for a break in the weather and for the planes ahead of us to land. In 2006, some 60,000 fully loaded planes, were stuck on the tarmac for one to two hours.

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