Creating fun, memorable customer engagement moments will go much further in helping your brand survive choppy waters than any heavily discounted promotions right now. Think about it: If you are selling your services for pennies, you are sending a signal you’re about to collapse.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles. And considering all I write about is customer psychology, let’s look at what aspects of it interested you the most during these past six months.
Here’s the backdrop for our customer experience story. It takes most organizations months to onboard new employees to get them to full productivity. In fact, according to the Society for Human Resources Management, an effective onboarding program can take 12 months.