David Garfinkel

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

What single word powered IBM to become a great high-tech global conglomerate that changed how business was done and wars were fought? THINK. From the IBM Web site: THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions—even New Yorker cartoons—and it remained for years the name of IBM’s employee publication. You can still find echoes of

Readers respond to “Warren Buffet’s Five Secrets of Success,” published July 6 2006, that examined how the world’s second-richest man does business. Garfinkel’s piece on Warren Buffett’s secrets of success was excellent. I’d like to add a couple of take-away points. Dave Thomas of Wendy’s said in IMPRIMIS magazine about a decade ago, and I paraphrase from memory, “It doesn’t do one much good to be the richest man in the cemetery.” My own pithy aphorism is, “He who dies with the most toys, is dead.” Lastly, whether or not one is religious, I share three hard sayings of Jesus: “It is easier for a

By David Garfinkel As the world’s richest investor (and second-richest person after Bill Gates), Warren Buffett attracts a lot of attention for his stock-market savvy. Unfortunately, most people in business do not have the time, the skill or the money to follow in his financial footsteps. But just about anyone could learn and profit from Buffett’s business skills and philosophy. He’s unusually open about how he runs his business and lives his life. Buffett’s business philosophy and his own persona have been achieved by his adherence to five not-so-secret secrets. Secret #1: Know your strengths and weaknesses; admit your likes and dislikes. “I was wired at birth to

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