Dave Scott

Heather Fletcher is senior content editor with Target Marketing.

Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.

Email marketing is one of the most reliable lead generation tactics. No customer acquisition tool offers better ROI for the money. Too bad your campaigns always seem to catch a cold. Do you spend all your time trying to get into the inbox? Do you have to fight other brands for customer attention? How can you possibly hope to stand out? How can you ensure success?

This workshop is the cure to your email ills. Marketfish Director of User Experience, Jonathan Chicquette, runs some HTMLs through a battery of tests, analyzing such criteria as:

    * Inbox Deliverability
    * Effectiveness of Subject Line and Body Copy
    * Strength of Your Call to Action
    * HTML Formatting
    * CAN-SPAM Compliance

Click here to view this webinar. 

Would the real Don Cenobio Sauza please stand up? Oh, sorry, he can't. He's been dead for 100 years. But that doesn't prevent him from tweeting. However, social networks have been stepping up their anti-spam policies—with Google+ not accepting dead celebrity spokespeople, for instance. Here are some proactive measures businesses can take to effectively market while avoiding running afoul of the spam regulations.

Bad prospect data may be costing companies millions. At the same time, consumers are concerned about maintaining their privacy. The solution, according to representatives of Epsilon Targeting and Marketfish, is respectful, effective data appending.

Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often than that. To help marketers out, those in the list business provide their own itemizations of overlooked testing strategies.

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