Last year, I predicted Google would try to own retargeting on its network and continue to own as much of marketers’ data as possible. What was foretold in the pages of Target Marketing appears to have come to pass.
From a marketer’s point of view, Google ridding itself of right-rail ads may be a good thing. On Tuesday, I searched on my desktop computer for “insurance” and had to scroll down, down, down to find the first organic search result. On a less common search term, however, only organic