Dave Leskusky

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

In a move that further enhances its current partnership with NAPCO Media and creates unprecedented value for the industry, the Specialty Graphic Imaging Association (SGIA) today announced that it has acquired NAPCO Media. Under the terms of the Agreement, which has been unanimously approved by SGIA’s Board of Directors, NAPCO Media, owners of Printing Impressions, Packaging Impressions, PromoMarketing, In-Plant Impressions, TotalRetail and Target Marketing, will become an LLC and will continue to operate as an independent entity.

NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hands as traditional leads.

Last week during our annual holiday party, our president Dave Leskusky gave a thoughtful speech, sharing that he wanted to spend more time in 2017 saying "thank you." He thanked us for our hard work, the effort we make to accept new challenges and the strides we take to keep running at the pace he asks of us. At the time, it seemed like an apropos holiday party speech. Nice. Not too long. Just the right amount of jokes added in the right spots. But then I thought a little more about it.

InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corporation has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

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