Dave Greves

According to Dave Greves, founder and principle of the Denver-based digital marketing agency Faction Media, working closely with designers and copy writers is an essential part of creating an effective Web site design. “The conversation of a usable Web design supersedes the graphical execution(s) of a site. Often the taxonomy of a Web site is the impetus for success or failure and best practices suggest that the two should work in tandem focusing on the user(s) at all times,” he says. Metrics Matter He encourages marketers to remember that metrics are important, and that “it’s critical to develop key performance metrics that can

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