Dave Carroll

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Say social media to business executives and many think squeaky wheels wreaking havoc on their brands and companies by broadcasting their complaints to the listening public. Contrary to what managers may think, most people aren't actively contributing to the social media ecosphere.

A pre-Internet marketing rule stated that a happy customer would tell an average of three people while someone who was disgruntled with a product or service would tell 11.

More Blogs