I solemnly swear I am up to no good … A fab phrase for activating a magical, omniscient map; not so great if you’re talking about your marketing. Here are some of the key takeaways we can learn from the Hogwarts School of Marketing and Advertising.
Early in 2016, my good friend Patricia Cangelosi announced she'd be leaving her position as a marketing assistant at a fundraising agency to realize her dream of owning a pet care business. She is easily one of the most diligent and creative people I know, so I thought I'd SPOTlight (get it? Spot, because dogs?) her and her business on the blog.
Integrated Marketing Virtual Conference, the brainchild of my people here at Target Marketing, goes live on June 23. Please, take it from the girl who's been adding every speaker, session, sponsor and giveaway to the website: This year's show is inSANE.
Yesterday was Mother’s Day, and as is usually the case with holidays and special events, my inbox didn’t let me forget it. While we’re all sufficiently brunched and flowered out, let’s take a look at six of the best Mother’s Day themed emails that I’ve come across in the last few weeks.
Is it annoying for a brand account to search/respond to indirect Tweets? Or is it in the name of good customer service, even a PR necessity?
I've had the pleasure of hearing Copywriter/Copy Coach Pat Friesen speak on several copy-centered webinars in the last few years, so I knew I needed to make time for her session: Design & Copy: Little Things You Don't Want to Overlook.