Dan Kohn

Pitney Bowes surveyed 6,000 consumers across the US, UK, Germany and France to clarify what customers expect and desire from interactions with businesses, and which interactions irritate them. The findings are important because a few larger marketing trends amplify the consequences of effective vs. ineffective customer communications. Actions Seen as Negative by Consumers: Sending weekly emails (89 percent negative), asking customers to support a brand’s charity or ethical concerns (84 percent negative), sending offers from third-parties (83 percent negative), encouraging interaction with other consumers via an online community (81 percent negative)

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