Da Vinci

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On two successive evenings last week—at the New York auction houses, Christie’s and Sotheby’s—a half-billion dollars worth of art changed hands. I am fascinated by the art world—the work itself, the lives of the artists, collectors great and small, and the value and prices that art commands. Plus, of course, the business of auctions and museums is intriguing. Relatively few people have money to buy great works of art for their homes and yachts. Fortunately for the rest of us, many of the great collectors either founded public museums of their own or left their art to established institutions. Since no advertisements were booked

Movie critics operate above their pay grade May 23, 2006: Vol. 2, Issue No. 40 IN THE NEWS Has The Da Vinci Code had any good reviews? Stodgy, grim, ponderous. Dreary, droning, dull-witted. Hammy, stilted, solemn, talky, wooden, bloated, plodding, deathly dull, dreary. Or did I do "dreary" already? Forget the Christian right—it's that shadowy global organisation, the Critical Establishment, that has lifted its cassock and dumped unceremoniously on Ron Howard's adaptation of The Da Vinci Code. — Jonathan Gibbs, The Guardian (UK), May 19, 2006 At a direct marketing conference in Orlando I was having lunch with my Norwegian clients and

Bad PR is no substitute for good government April 20, 2006: Vol. 2, Issue No. 31 IN THE NEWS MALDEF FILES EMPLOYMENT DISCRIMINATION SUIT ON BEHALF OF LATINO WORKERS OF UNIVERSITY "As an increasing number of non-English proficient or monolingual workers join the southern workforce, it becomes imperative that we protect the rights of workers against discriminatory English-only and English proficiency policies that do not relate to job performance," said Tisha R. Tallman, Southeast Regional Counsel of MALDEF. "There are plenty of occupations where spoken English is not a necessity to performing job duties. As such, these types of policies merely serve

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