Craig Newmark

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars … depending on how robust you'd like your features.

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LinkedIn is under considerable pressure from Google+ and Facebook. It is ranked third by eBizMBA after Facebook and Twitter. "LinkedIn is facing the two biggest problems that all social networks face, competition for eyes and how to monetize," said social media entrepreneur Lon Safko. … LinkedIn took the first step toward opening up its walled garden with the introduction on Tuesday of the ability for members to follow any of a panel of the 150 most influential thought leaders on its network. These super-influencers include President Obama, Mitt Romney, motivational speaker Tony Robbins, British mogul and daredevil Richard Branson and

Here are two stories about people working for two businesses—an employee in one and members of the board in the other—who knew a lot about their respective companies. Both allegedly annexed a core product and went into competition with it. Both cases have resulted in lawsuits and countersuits. A person that would do this to an employer is a fungus—a parasitic organism that obtains nourishment by locking onto a host and sucking it dry. What can you do if such a person is loose in your company? If you have an idea for a new product, do you develop it and then offer it

Craig Newmark insists that he's not changing the world. You maybe can think of some classified advertising managers at newspapers around the country who might disagree, but he's pretty adamant about it. Still, if you give him a minute, let him chew on the notion for a bit, the founder of the almost impossibly successful social-networking site Craigslist will cop to maybe something as socially insignificant as, oh, say, changing the way people interact.

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