Congressman Peter King

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Bear Stearns strayed from its core business. Powered by greed, the firm got into creating indecipherably complex investment funds designed to cover the tracks of indecipherably complex consumer home loan contracts. Nobody understood this stuff. Not Bear Stearns’ managing directors, not the sales people hawking this fatuous crap. Not the greedy investors that saw obscene returns. Not the original mortgage lenders. And certainly not the dodos who got way in over their heads borrowing to buy homes by signing adjustable rate mortgage contracts that sucked them dry. But hey, if I was a renter and was offered a $220,000 loan to buy a

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