Coke Lites

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In the immortal words of The Wall Street Journal’s Laura Landro, written last Friday about her long weekend at the George V Hotel in Paris: Of course, you pay dearly: Even taking into account the strong euro, prices at the George V, like other luxury hotels, are stratospheric. Internet access, at $32 for 24 hours, feels like highway robbery. And when a club sandwich, small shrimp salad and a couple of Coke Lites come to $157, you know you aren’t in Kansas anymore. Where the British pound equals $2, the euro is a paltry buck and a half. Dinner in Germany and Austria was

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