Cliff Stearns

Gwenn Freeman is a privacy strategist for KBM Group, a marketing solutions provider based in Richardson, Texas.

Eight Congressmen yesterday sent a written inquiry to Google Inc. seeking information about the company’s revised privacy policy. The revised policy, which will be introduced in March, makes clear that the search giant is monitoring a consumer’s actions across various Google products so that it can better target ads at consumers across multiple web-enabled devices. “While Google suggests that the purpose of this shift in policy is to make the consumer experience simpler, we want to make sure it does not make protecting consumer privacy more complicated,”

A new privacy bill that includes authorization for do-not-track regulations could be introduced in Congress as early as this week by Rep. Jackie Speier (D-Calif.). The proposal would enable the Federal Trade Commission to issue regulations ensuring that consumers can opt out of online data collection by companies engaged in interstate commerce, according to a summary provided by Speier's office.

It seems like decades ago we started hearing about comprehensive privacy legislation. Well, it was. In the meantime, we've had a new FCRA, GLBA, HIPAA, COPPA, CAN-SPAM and more state laws than I can count. And now we have a new bill. No, wait, it's a "discussion draft." OK, let's talk about that.

ClickZ News By Kate Kaye, ClickZ, Jul 22, 2010 Share tweetmeme_source = 'clickz'; tweetmeme_service = 'bit.ly'; At a House subcommittee hearing yesterday, business and consumer groups discussed two privacy bills, revealing key areas of contention that could significantly affect online advertisers. Among the sticking points: FTC rulemaking authority, the ability for private individuals to sue alleged violators, data sharing, and safe harbor for corporations. Both pro-business witnesses and privacy advocates suggested that a bill introduced Monday by Rep. Bobby Rush represented progress on an issue Congress has poked into for over two years now. A draft bill floated by

Even on the news front, the U.S. Postal Service gets eclipsed by the Internet. Marketers who used to be on tenterhooks regarding the agency's push to a five-day delivery week now are focused on a bigger threat: a draft federal privacy bill that would further regulate the collection and use of online and offline data, making it harder to come by postal addresses in the first place.

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