Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results. You might wonder how that’s possible, and who’s spending that much money on search ads. The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.
The nonprofit organization TED, whose tagline is “ideas worth spreading,” has decided to spread something else: advertising. At the annual TED conference in Long Beach, Calif., organizers are to announce the winners of the inaugural TED Ads Worth Spreading Challenge, a contest the group began in December to get advertisers to create online marketing videos that people actually want to watch, said Chris Anderson, the curator of the conference.
The industry almost lost one of its brightest direct marketers to the field of journalism. A recession redirected IBM's Pamela A. Evans into communications and marketing—the launchpad for a dynamic career that has brought her to the forefront of the industry's current evolution.
"There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine ... recently 'outed' all the PR professionals that had ... contacted him with anonymous spam style 'Dear Editor' communications. On a day where he had more than 300 of these, he finally decided he had enough and fired off a post banning those PR folks from contacting him and [added them] to his blocked sender list. The conversation has now been discussed to death on all kinds of blogs with most people essentially taking one of three viewpoints ... "