Cheryl Jackson

4imprint marries direct response with promotional marketing By Lisa A. Yorgey Companies grow their businesses by expanding into international markets for one of two reasons—either to boost sales or increase profits. Which reason governs their approach. For example, a mature business experiencing flat profits and sales may enter into a licensing agreement with a company outside its domestic market to raise profits. A company with little or no room for expansion or growth in its domestic market can boost sales with a solo venture operated from either the United States or an overseas operation. Or, a company looking to increase its long-term sales can

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