Cheryl Cagle

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!

Capitalizing on AMC’s hit series “The Walking Dead,” Make-A-Wish America partnered with website Omaze to offer fans of the show an opportunity to win a trip to New York Comic Com, attend a Season 6 premiere event on Oct. 9 and have lunch with one its stars for a $10 donation.

Sears is hoping to make customers feel even better about setting some greenbacks free, as evidenced by a string of email offers received in August by Who’s Mailing What! that clearly seek to butter up consumers.

It’s July, and that means tons of emails promoting special summer deals are flooding the Who's Mailing What! inbox. Online retailer Overstock.com caught our eye by taking a different approach with an email on July 1 reminding us that the year is half over.

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