Charles Foster Kane

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Only book publishing may have a worse business model than print journalism. It’s been a bad month for newspapers. * As well as 200 staffers being let go at the Seattle Post-Intelligencer, news of the week included Le Monde in Paris axing 130, and the probable demise of the Journal Register Co. in New Haven, Conn.—which was summarily wiped off the New York Stock Exchange yesterday because of its “abnormally low” stock price. * Newspaper shares are in the tank. At the end of this story you will find stock charts of the seven largest publishing conglomerates, which are not pretty. *

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