Cathy Carley

For nearly a decade, Freedom from Hunger's acquisitions control has been the steadfast "Loan Approved" package. The modest #10 mailing communicates the organization's focus on providing small loans to help women establish businesses to feed their families and change their lives. And for years, the organization has been frequently testing against this package with little success.

In an upcoming issue of Target Marketing's sister publication Fundraising Success, Jeff Brooks, creative director at Columbia, Md.-based database marketing agency Merkle, revealed the secret that a blank envelope often outperforms its teaser counterparts in direct mail.

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