Ted Cruz still doesn't know what hit him. Neither do most of the Republican party establishment, and large segments of the non-Republican electorate. But Carolyn Goodman has a pretty good idea: "Trump really understands the why behind the buy."
Having recently returned from a trip booked through Travelocity, I wasn’t surprised that they asked me to provide a review of my hotel. But also, in that same email in-basket, was a request for a personal endorsement on LinkedIn — from someone whose name I did not recognize.
Marketers are constantly reminded to be transparent. And I wholeheartedly agree. But there's also a line you must remember not to cross as a marketer.
One of the most popular questions I get from businesses (both big and small) is, “How can I optimize social media?” The answer, unfortunately, is that social media is not a one-size-fits-all approach.
I still get a lot of sneers if I bring up the idea of direct mail to a client. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answers are “yes” and “no.”