Carolyn Goodman

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Ted Cruz still doesn't know what hit him. Neither do most of the Republican party establishment, and large segments of the non-Republican electorate. But Carolyn Goodman has a pretty good idea: "Trump really understands the why behind the buy."

Having recently returned from a trip booked through Travelocity, I wasn’t surprised that they asked me to provide a review of my hotel. But also, in that same email in-basket, was a request for a personal endorsement on LinkedIn — from someone whose name I did not recognize.

One of the most popular questions I get from businesses (both big and small) is, “How can I optimize social media?” The answer, unfortunately, is that social media is not a one-size-fits-all approach.

I still get a lot of sneers if I bring up the idea of direct mail to a client. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answers are “yes” and “no.”

More Blogs