Carlos Gutierrez

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

How Harvey Mackay saved the day! I have been going to Direct Marketing Days New York (DMDNY) for 40 years. In the early days, the conference was held every year at the Hilton Hotel & Towers. The booths on the exhibit floors seemed jammed together and the aisles narrow so you had to bump into people and make eye contact. The speakers had all rehearsed their presentations down to a gnat's eyebrow. The seminar rooms were mostly small, which meant a SRO crowd. The electricity in the air was palpable. But DMDNY got greedy to get bigger. It moved to perhaps the dreariest

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