Carl Bernstein

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Even as it defends the National Security Agency’s controversial Internet surveillance programs, the Obama administration has been working on legislation to boost online privacy safeguards for consumers. The fact that the administration is trying to advance such a measure—amid reports that the government can access people’s online communications—speaks to growing tensions with Europe over privacy. Top European Union officials have called for tighter data rules for U.S. Internet companies, and a base-line privacy bill would strengthen the administration’s hand in negotiating with Europe

The Bush Administration is being terribly hurt by the media. The Government Accountability Office issued a report in January 2006 stating that the current administration in Washington spent $1.6 billion on public relations over 2-1/2 years. Of that, $1.1 billion was for military recruitment. That leaves $500 million for image building. Yet the president’s job approval rating is in the mid- to low 30s. What’s gone wrong? Dwight Eisenhower, Master of PR If you saw George C. Scott in “Patton,” you will recall the slapping scene. Patton, visiting grievously wounded and dying soldiers in a field hospital in Sicily, came upon Pvt. Charles H. Kuhl of the 26th Infantry

The Appalling Management Style of Presidents When the Vanity Fair story broke last week that Mark Felt was the legendary "Deep Throat" character that fueled The Washington Post's investigation into the Watergate scandal, I watched Bob Woodward and Carl Bernstein interviewed the next day by Matt Lauer on NBC's "Today" show. A remark by Bernstein floored me: "We had no idea of his motivations, and even now come of his motivations are unclear." Could Bernstein be serious? Here was one of two guys who knew more about Watergate than anyone in the world and he showed himself to have the sensitivity of a

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