C. Put

By Alicia Orr An interview with Paul Goldberg Want to Know How to Pick the Right Lists? Of all the elements that go into a direct mail effort, the single most important one is the list. Think about it: If you don't reach the right audience, no matter how brilliant your creative or how enticing your offer, the effort is destined to fail. "Too little thought goes into lists," affirms Paul Goldberg, a veteran direct marketing consultant who has worked in the industry for more than 40 years. Goldberg, whose firm, P-J Promotions specializes in circulation marketing, points out another reason why list

More Blogs