When your customer orders, the following rules are sacrosanct: "Make it easy to order." —Elsworth Howell, President, Grolier Enterprises. "The order from should be so simple an idiot can understand it." —Malcolm Decker.
C. G. Graham
I love it when women succeed in business. What triggered this column was Abigail Johnson being named CEO of Fidelity Investments. Granddaughter of the founder, she replaces her father who now serves as Chairman. Abby—as she is known—joined the firm in 1988 and worked her way up the ladder.