In his 2009 book, "The Nature of Marketing: Marketing to the Swarm as well as the Herd," Chuck Brymer writes a chapter about a blueprint for a consumer-driven society. President and CEO of DDB Worldwide, he mentions Walt Disney World's Epcot Center and how it was originally designed to be a real community with real people. While Epcot-as-real-community didn't pan out, another type of community has in the last few years: "We now live in a digitally linked community where we share more of our lives, our emotions, and our preferences than ever before."

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