Bruce Clay Inc.

While SEO might seem more attractive than paid forms of search engine marketing, it still takes considerable work to consistently perform well on the keywords that deliver profitable traffic to your Web site door. At last week’s ad:tech conference and exhibition in New York, two leading experts in the field shared their tips on where to put your effort in the session, Organic SEO—Fireside Chat With the Experts. Among other insights, Bruce Clay, renowned search guru and president of SEO and Internet marketing consulting firm Bruce Clay Inc., and Dana Todd, executive vice president of full-service interactive marketing agency SiteLab, offered attendees the following

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