Bruce A. Biegel

Heather Fletcher is senior content editor with Target Marketing.

It’s 2016 — the year for jarring celebrity deaths and behemoth marketing mergers and acquisitions. The latest of the latter is Oracle buying NetSuite for $9.3 billion. This unites Oracle, one of the leading marketing cloud software providers, with one of the most comprehensive ones.

A 16 percent increase in digital advertising spending from 2013 to 2014 isn't too shabby. It's "$49.5 billion in 2014" not-too-shabby, actually, according to the "IAB Internet Advertising Revenue Report" from the Interactive Advertising Bureau. The thing is, the report prepared by PwC U.S. also has this disclaimer: "*This survey no longer captures email as an advertising format (effective 2014)."

A room in Manhattan contended with Disney to be the happiest place on Earth on Thursday, when members of the Direct Marketing Club of New York heard 2015 would bring high ad spending. "As a matter of fact, it will be the highest ever," says Bruce A. Biegel, senior managing director of the Winterberry Group, speaking during the Jan. 8 luncheon at the Yale Club of New York City.

The future's so green, direct marketers have to wear shades of optimism and fatter wallets in 2014 and beyond. That was the take from Bruce A. Biegel, senior managing director of the Winterberry Group, speaking during the Jan. 9 luncheon at the Direct Marketing Club of New York. His presentation, titled "Annual Outlook: What to Expect in Direct & Digital Marketing in 2014," mostly covered trends, with a quick recap of 2013.

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