Brad van der Woerd

Heather Fletcher is senior content editor with Target Marketing.

Inertia rules, so there's no way most Canadian email recipients took action to continue receiving marketing emails, claims Ken Magill of The Magill Report. The email marketing thought leader was opining about survey results released on Tuesday by the Canadian Internet Registration Authority (CIRA) and Ipsos Reid. The poll found that 67 percent

In July, the Canadian government will put an end to unrestricted implied consent from subscribers, requiring all marketers sending commercial electronic messages both to or from Canada—including those based in the United States—to receive clear consent from email recipients. Canada's Anti-Spam Legislation is one of the most aggressive laws in the world

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