Bob Wientzen

By Arlene Rosen Insert media has come a long way from the time Len Holland, the grandfather of this medium, first began placing inserts for Popular Club Plan in the 1960s. Now there are package inserts, ride-alongs, statement stuffers, card packs, newspaper inserts (FSIs) and the increasingly popular blow-ins. What used to be called "alternate" media, has quietly gained more significance over the years, but without many direct marketers really taking notice. With more than 1,500 insert programs on the market, many unique, non-traditional insert situations and billions of inserts being placed annually, doesn't insert media deserve to be considered mainstream? A

Industry experts get serious about privacy, postage, telemarketing and more. Reported by Paul Barbagallo, Brian Howard & Hallie Mummert Privacy. The U.S. Postal Service. Telemarketing. Congress. These four topics dominated the discussion at Target Marketing's Business Outlook 2003 breakfast, held during the Direct Marketing Association conference in San Francisco in October. We gathered a distinguished panel of industry experts to outline the major issues direct marketers will face next year, and found that the more the industry changes, the more it stays the same. When Target Marketing convened a roundtable seven years ago to discuss the future of direct marketing, we gnashed teeth over

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