But can you use Social Media to sell stuff? Nah. This a.m., I went to The Wall Street Journal website on my morning prowl. What came up was the story of a huge Social Media campaign: How Estée Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram. The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models
Social media agencies and consultants insist that following your customers into social spaces is a smart idea. Yet it's actually an incomplete idea, unless you have a clear means to capture demand and convert it to sales. So, it pays to make sure you have a list of specific interview questions in hand when choosing a social media agency or consultant. That's why I'm giving you some gems that really work.